MI.Business.Console

for Promomed

Update: 15.10.2024

Last week: 40 week 2024 (30.09.2024 - 06.10.2024)

Last full month: September 2024

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BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO
WoW	9 941	8.2%	13.8%	0.1	16 845 915	2.7%	8.9%	-0.4	7.6%
MoM	36 980	4.9%	13.4%	-0.1	67 216 861	2.1%	9.2%	-0.3	5.8%
YTD	300 984	23.1%	11.9%	3.1	623 215 431	36.0%	9.4%	2	-8.9%
MAT	397 296	26.1%	11.4%	2.6	821 673 174	40.4%	9.2%	1.8	-2.8%
BRAINMAX
WoW	2 470	27.3%	100.0%	0	8 489 097	27.4%	100.0%	0	27.3%
MoM	7 570	10.4%	100.0%	0	26 517 643	8.2%	100.0%	0	10.4%
YTD	51 699	62.6%	100.0%	0	182 174 751	68.1%	100.0%	0	62.6%
MAT	66 560	71.7%	100.0%	0	234 819 080	79.8%	100.0%	0	71.7%
GOLDLINE PLUS
WoW	14 443	-0.1%	46.2%	-0.7	44 825 310	-0.3%	37.9%	-0.7	1.5%
MoM	61 246	-7.0%	45.9%	0.3	190 178 090	-6.9%	37.7%	0.1	-7.6%
YTD	656 218	-5.0%	45.1%	0.5	2 062 101 018	-2.8%	36.9%	-2.8	-6.0%
MAT	834 690	-1.0%	45.3%	0.5	2 633 122 884	2.8%	37.5%	-2.4	-2.1%
MIGRENIUM
WoW	9 442	-1.3%	0.4%	0	3 211 167	-0.3%	0.6%	0	-1.7%
MoM	41 151	-21.4%	0.4%	-0.1	13 849 561	-20.6%	0.6%	-0.1	-2.8%
YTD	458 973	-9.9%	0.5%	-0.1	144 205 558	53.6%	0.7%	0.2	6.7%
MAT	591 176	-9.5%	0.5%	-0.1	172 994 391	44.4%	0.6%	0.1	10.6%
MODELAX-N
WoW	26 682	4.0%	21.1%	0.1	12 591 256	2.9%	13.9%	-0.1	3.5%
MoM	107 577	0.1%	20.6%	1.1	50 949 280	1.1%	13.5%	0.7	-5.3%
YTD	1 136 672	30.2%	22.4%	3.6	497 671 009	79.6%	14.5%	4.1	9.2%
MAT	1 431 761	40.5%	21.4%	4	603 317 310	84.8%	13.5%	3.7	14.3%
REDUXIN
WoW	9 966	1.3%	31.9%	-0.1	51 678 565	2.3%	43.8%	0.3	1.5%
MoM	42 769	-9.5%	32.1%	-0.7	220 075 387	-8.9%	43.7%	-0.8	-7.6%
YTD	477 393	-7.6%	32.8%	-0.6	2 538 599 660	12.1%	45.4%	3	-6.0%
MAT	598 369	-4.9%	32.5%	-1	3 146 753 005	16.0%	44.8%	2.6	-2.1%
REDUXIN FORTE
WoW	3 222	9.0%	10.3%	0.7	13 514 324	6.4%	11.4%	0.5	1.5%
MoM	13 776	-1.3%	10.3%	0.7	58 932 380	0.6%	11.7%	0.9	-7.6%
YTD	131 494	1.3%	9.0%	0.7	566 679 323	12.9%	10.1%	0.8	-6.0%
MAT	167 725	7.1%	9.1%	0.8	718 412 726	18.8%	10.2%	0.8	-2.1%
SALVISAR
WoW	10 851	-3.5%	1.4%	-0.1	4 655 538	-3.4%	1.3%	-0.1	2.0%
MoM	47 722	21.0%	1.5%	0.3	20 388 247	20.6%	1.3%	0.2	-2.4%
YTD	402 932	5.1%	1.4%	0.1	165 718 989	31.5%	1.2%	0.1	-2.2%
MAT	517 828	-5.1%	1.3%	-0.1	203 464 342	11.6%	1.1%	-0.1	2.1%

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YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	300 984	23.1%	11.9%	3.1	623 215 431	36.0%	9.4%	2	-8.9%
BRAINMAX	51 699	62.6%	100.0%	0	182 174 751	68.1%	100.0%	0	62.6%
GOLDLINE PLUS	656 218	-5.0%	45.1%	0.5	2 062 101 018	-2.8%	36.9%	-2.8	-6.0%
MIGRENIUM	458 973	-9.9%	0.5%	-0.1	144 205 558	53.6%	0.7%	0.2	6.7%
MODELAX-N	1 136 672	30.2%	22.4%	3.6	497 671 009	79.6%	14.5%	4.1	9.2%
REDUXIN CAPS	477 393	-7.6%	32.8%	-0.6	2 538 599 660	12.1%	45.4%	3	-6.0%
REDUXIN FORTE	131 494	1.3%	9.0%	0.7	566 679 323	12.9%	10.1%	0.8	-6.0%
SALVISAR	402 932	5.1%	1.4%	0.1	165 718 989	31.5%	1.2%	0.1	-2.2%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	397 296	26.1%	11.4%	2.6	821 673 174	40.4%	9.2%	1.8	-2.8%
BRAINMAX	66 560	71.7%	100.0%	0	234 819 080	79.8%	100.0%	0	71.7%
GOLDLINE PLUS	834 690	-1.0%	45.3%	0.5	2 633 122 884	2.8%	37.5%	-2.4	-2.1%
MIGRENIUM	591 176	-9.5%	0.5%	-0.1	172 994 391	44.4%	0.6%	0.1	10.6%
MODELAX-N	1 431 761	40.5%	21.4%	4	603 317 310	84.8%	13.5%	3.7	14.3%
REDUXIN CAPS	598 369	-4.9%	32.5%	-1	3 146 753 005	16.0%	44.8%	2.6	-2.1%
REDUXIN FORTE	167 725	7.1%	9.1%	0.8	718 412 726	18.8%	10.2%	0.8	-2.1%
SALVISAR	517 828	-5.1%	1.3%	-0.1	203 464 342	11.6%	1.1%	-0.1	2.1%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	9 941	8.2%	13.8%	0.1	16 845 915	2.7%	8.9%	-0.4	7.6%
BRAINMAX	2 470	27.3%	100.0%	0	8 489 097	27.4%	100.0%	0	27.3%
GOLDLINE PLUS	14 443	-0.1%	46.2%	-0.7	44 825 310	-0.3%	37.9%	-0.7	1.5%
MIGRENIUM	9 442	-1.3%	0.4%	0	3 211 167	-0.3%	0.6%	0	-1.7%
MODELAX-N	26 682	4.0%	21.1%	0.1	12 591 256	2.9%	13.9%	-0.1	3.5%
REDUXIN CAPS	9 966	1.3%	31.9%	-0.1	51 678 565	2.3%	43.8%	0.3	1.5%
REDUXIN FORTE	3 222	9.0%	10.3%	0.7	13 514 324	6.4%	11.4%	0.5	1.5%
SALVISAR	10 851	-3.5%	1.4%	-0.1	4 655 538	-3.4%	1.3%	-0.1	2.0%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	36 980	4.9%	13.4%	-0.1	67 216 861	2.1%	9.2%	-0.3	5.8%
BRAINMAX	7 570	10.4%	100.0%	0	26 517 643	8.2%	100.0%	0	10.4%
GOLDLINE PLUS	61 246	-7.0%	45.9%	0.3	190 178 090	-6.9%	37.7%	0.1	-7.6%
MIGRENIUM	41 151	-21.4%	0.4%	-0.1	13 849 561	-20.6%	0.6%	-0.1	-2.8%
MODELAX-N	107 577	0.1%	20.6%	1.1	50 949 280	1.1%	13.5%	0.7	-5.3%
REDUXIN CAPS	42 769	-9.5%	32.1%	-0.7	220 075 387	-8.9%	43.7%	-0.8	-7.6%
REDUXIN FORTE	13 776	-1.3%	10.3%	0.7	58 932 380	0.6%	11.7%	0.9	-7.6%
SALVISAR	47 722	21.0%	1.5%	0.3	20 388 247	20.6%	1.3%	0.2	-2.4%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MODELAX-N

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VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

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SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

AMBENE BIO

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

MIGRENIUM

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

SALVISAR

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN FORTE

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

GOLDLINE PLUS

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

BRAINMAX

---

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

---

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

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REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

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