for Promomed

Update: 15.10.2024

Last week: 40 week 2024 (30.09.2024 - 06.10.2024)

Last full month: September 2024


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO
WoW 9 941 8.2% 13.8% 0.1 16 845 915 2.7% 8.9% -0.4 7.6%
MoM 36 980 4.9% 13.4% -0.1 67 216 861 2.1% 9.2% -0.3 5.8%
YTD 300 984 23.1% 11.9% 3.1 623 215 431 36.0% 9.4% 2 -8.9%
MAT 397 296 26.1% 11.4% 2.6 821 673 174 40.4% 9.2% 1.8 -2.8%
BRAINMAX
WoW 2 470 27.3% 100.0% 0 8 489 097 27.4% 100.0% 0 27.3%
MoM 7 570 10.4% 100.0% 0 26 517 643 8.2% 100.0% 0 10.4%
YTD 51 699 62.6% 100.0% 0 182 174 751 68.1% 100.0% 0 62.6%
MAT 66 560 71.7% 100.0% 0 234 819 080 79.8% 100.0% 0 71.7%
GOLDLINE PLUS
WoW 14 443 -0.1% 46.2% -0.7 44 825 310 -0.3% 37.9% -0.7 1.5%
MoM 61 246 -7.0% 45.9% 0.3 190 178 090 -6.9% 37.7% 0.1 -7.6%
YTD 656 218 -5.0% 45.1% 0.5 2 062 101 018 -2.8% 36.9% -2.8 -6.0%
MAT 834 690 -1.0% 45.3% 0.5 2 633 122 884 2.8% 37.5% -2.4 -2.1%
MIGRENIUM
WoW 9 442 -1.3% 0.4% 0 3 211 167 -0.3% 0.6% 0 -1.7%
MoM 41 151 -21.4% 0.4% -0.1 13 849 561 -20.6% 0.6% -0.1 -2.8%
YTD 458 973 -9.9% 0.5% -0.1 144 205 558 53.6% 0.7% 0.2 6.7%
MAT 591 176 -9.5% 0.5% -0.1 172 994 391 44.4% 0.6% 0.1 10.6%
MODELAX-N
WoW 26 682 4.0% 21.1% 0.1 12 591 256 2.9% 13.9% -0.1 3.5%
MoM 107 577 0.1% 20.6% 1.1 50 949 280 1.1% 13.5% 0.7 -5.3%
YTD 1 136 672 30.2% 22.4% 3.6 497 671 009 79.6% 14.5% 4.1 9.2%
MAT 1 431 761 40.5% 21.4% 4 603 317 310 84.8% 13.5% 3.7 14.3%
REDUXIN
WoW 9 966 1.3% 31.9% -0.1 51 678 565 2.3% 43.8% 0.3 1.5%
MoM 42 769 -9.5% 32.1% -0.7 220 075 387 -8.9% 43.7% -0.8 -7.6%
YTD 477 393 -7.6% 32.8% -0.6 2 538 599 660 12.1% 45.4% 3 -6.0%
MAT 598 369 -4.9% 32.5% -1 3 146 753 005 16.0% 44.8% 2.6 -2.1%
REDUXIN FORTE
WoW 3 222 9.0% 10.3% 0.7 13 514 324 6.4% 11.4% 0.5 1.5%
MoM 13 776 -1.3% 10.3% 0.7 58 932 380 0.6% 11.7% 0.9 -7.6%
YTD 131 494 1.3% 9.0% 0.7 566 679 323 12.9% 10.1% 0.8 -6.0%
MAT 167 725 7.1% 9.1% 0.8 718 412 726 18.8% 10.2% 0.8 -2.1%
SALVISAR
WoW 10 851 -3.5% 1.4% -0.1 4 655 538 -3.4% 1.3% -0.1 2.0%
MoM 47 722 21.0% 1.5% 0.3 20 388 247 20.6% 1.3% 0.2 -2.4%
YTD 402 932 5.1% 1.4% 0.1 165 718 989 31.5% 1.2% 0.1 -2.2%
MAT 517 828 -5.1% 1.3% -0.1 203 464 342 11.6% 1.1% -0.1 2.1%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 300 984 23.1% 11.9% 3.1 623 215 431 36.0% 9.4% 2 -8.9%
BRAINMAX 51 699 62.6% 100.0% 0 182 174 751 68.1% 100.0% 0 62.6%
GOLDLINE PLUS 656 218 -5.0% 45.1% 0.5 2 062 101 018 -2.8% 36.9% -2.8 -6.0%
MIGRENIUM 458 973 -9.9% 0.5% -0.1 144 205 558 53.6% 0.7% 0.2 6.7%
MODELAX-N 1 136 672 30.2% 22.4% 3.6 497 671 009 79.6% 14.5% 4.1 9.2%
REDUXIN CAPS 477 393 -7.6% 32.8% -0.6 2 538 599 660 12.1% 45.4% 3 -6.0%
REDUXIN FORTE 131 494 1.3% 9.0% 0.7 566 679 323 12.9% 10.1% 0.8 -6.0%
SALVISAR 402 932 5.1% 1.4% 0.1 165 718 989 31.5% 1.2% 0.1 -2.2%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 397 296 26.1% 11.4% 2.6 821 673 174 40.4% 9.2% 1.8 -2.8%
BRAINMAX 66 560 71.7% 100.0% 0 234 819 080 79.8% 100.0% 0 71.7%
GOLDLINE PLUS 834 690 -1.0% 45.3% 0.5 2 633 122 884 2.8% 37.5% -2.4 -2.1%
MIGRENIUM 591 176 -9.5% 0.5% -0.1 172 994 391 44.4% 0.6% 0.1 10.6%
MODELAX-N 1 431 761 40.5% 21.4% 4 603 317 310 84.8% 13.5% 3.7 14.3%
REDUXIN CAPS 598 369 -4.9% 32.5% -1 3 146 753 005 16.0% 44.8% 2.6 -2.1%
REDUXIN FORTE 167 725 7.1% 9.1% 0.8 718 412 726 18.8% 10.2% 0.8 -2.1%
SALVISAR 517 828 -5.1% 1.3% -0.1 203 464 342 11.6% 1.1% -0.1 2.1%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 9 941 8.2% 13.8% 0.1 16 845 915 2.7% 8.9% -0.4 7.6%
BRAINMAX 2 470 27.3% 100.0% 0 8 489 097 27.4% 100.0% 0 27.3%
GOLDLINE PLUS 14 443 -0.1% 46.2% -0.7 44 825 310 -0.3% 37.9% -0.7 1.5%
MIGRENIUM 9 442 -1.3% 0.4% 0 3 211 167 -0.3% 0.6% 0 -1.7%
MODELAX-N 26 682 4.0% 21.1% 0.1 12 591 256 2.9% 13.9% -0.1 3.5%
REDUXIN CAPS 9 966 1.3% 31.9% -0.1 51 678 565 2.3% 43.8% 0.3 1.5%
REDUXIN FORTE 3 222 9.0% 10.3% 0.7 13 514 324 6.4% 11.4% 0.5 1.5%
SALVISAR 10 851 -3.5% 1.4% -0.1 4 655 538 -3.4% 1.3% -0.1 2.0%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 36 980 4.9% 13.4% -0.1 67 216 861 2.1% 9.2% -0.3 5.8%
BRAINMAX 7 570 10.4% 100.0% 0 26 517 643 8.2% 100.0% 0 10.4%
GOLDLINE PLUS 61 246 -7.0% 45.9% 0.3 190 178 090 -6.9% 37.7% 0.1 -7.6%
MIGRENIUM 41 151 -21.4% 0.4% -0.1 13 849 561 -20.6% 0.6% -0.1 -2.8%
MODELAX-N 107 577 0.1% 20.6% 1.1 50 949 280 1.1% 13.5% 0.7 -5.3%
REDUXIN CAPS 42 769 -9.5% 32.1% -0.7 220 075 387 -8.9% 43.7% -0.8 -7.6%
REDUXIN FORTE 13 776 -1.3% 10.3% 0.7 58 932 380 0.6% 11.7% 0.9 -7.6%
SALVISAR 47 722 21.0% 1.5% 0.3 20 388 247 20.6% 1.3% 0.2 -2.4%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MODELAX-N


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


AMBENE BIO


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


MIGRENIUM


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SALVISAR


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN FORTE


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


GOLDLINE PLUS


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


BRAINMAX


BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs